Client need
Global Marketing Operations at eBay approached us with the need for software support to plan and evaluate marketing campaigns.
The software solution had to enable teams worldwide to plan campaigns, allocate capacity for execution, and collaborate effectively.
Solution
The RIO application allows eBay’s distributed marketing teams across the globe to collaborate on submitting, planning, and producing marketing campaigns. It replaces email communication, Excel spreadsheets, and other tools.
It helps 2,000 users plan, manage, and evaluate tens of thousands of marketing campaigns annually.
The system supports the entire process, from submitting marketing campaign requests, planning them over time, producing creative materials, to providing operational briefs for the teams managing online communication channels. RIO has significantly streamlined the entire communication process for marketing teams at eBay.
We operate the application for the client and provide user support. The project delivery has been carried out using an agile development methodology from the start.
